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The Power of Presentation

It’s no secret that first impressions are important. Whether it’s an encounter with a new person, a cover of a new book, or an image of a new movie, within fractions of a second we assess the object of our observation and form an initial liking or disliking for it. The advertising world makes use of [...]

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Microwave Ovens – a Hot Issue

Microwave ovens. Such an integral part of modern life. Used daily in most households in the USA, this simple kitchen appliance has polarized opinions like no other before. In this article we’ll explore different aspects of this modern, yet controversial invention. To avoid confusion, the term ‘microwave oven’ will refer to the kitchen appliance, whereas ‘microwave’ will refer to the form of [...]

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Getting Started with Fermented Foods: Cultured Dairy

Most of us have seen or eaten cultured or fermented dairy at some point. Yogurt and sour cream are probably the most commonly consumed cultured dairy foods, [...]

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Getting Started with Fermented Foods: Kombucha

The first time I tasted kombucha it came from a bottle that I purchased for over $3 at the whole foods market. I had just read about [...]

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Getting Started with Fermented Foods: Lacto-Fermented Vegetables

Before the advent of modern day canning most of our North American foremothers understood the process of lacto-fermentation. They had crocks of real sauerkraut, lacto-fermented cucumber pickles and other treasures such as beets, onions or garlic waiting out the winter in the root cellar. Those countries with histories deeper than our own also traditionally fermented vegetables with simply salt, water and [...]

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Jack O'Lanterns, Pies, and Peru: How the pumpkin earned it's place as a fall favorite

We all feel the change of seasons on some level. Some dread the end of summer, since it signals less sunlight and shorter days. Others look forward to fall – to the changing colors of the leaves, holidays to share with friends and relatives, cooler weather, and time to cook nourishing meals to celebrate a different pace and season. [...]

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​25 Tips for Safe Food Preparation

Food safety tips are something we all grow up hearing, but we often forget. This list of 25 safe food preparation tips isn’t everything you need to know to keep the kitchen and your food safe, but it’s a great place to get started. Wash Your Hands…A Lot Almost everyone remembers to wash their hands before they cook…and if you don’t, [...]

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Salmon and Halibut Fish Broth: An Interview with David Chessik of Alaska Broth Co.

It’s true. Real bone broth, made from pasture raised cows and chickens, is the new/old craze. Beef and chicken broth have gotten plenty of press the last year or two. There was even a feature in the New York Times about New Yorkers sipping broth as part of their morning ritual, like hot tea or coffee. Broth may [...]

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​5 Top Health Coaches Spill Their Thoughts on Fermented Foods

Fermented foods. We spend lots of blog space talking about cultured vegetables and fermented foods of all kinds, from kombucha to sauerkraut, and with good reason. They’re chock full of health benefits, taste great, and have a long shelf life, too. There’s more to the story than what we think at Wise Choice Market, however. Health coaches and nutrition [...]

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7 New World Foods That Changed Europe Forever

There’s much debate whether Christopher Columbus really discovered America in 1492. Historians think there may have been other explorers before Columbus, others think the actual date wasn’t October 12 but rather October 21. At any rate, he gets the credit in many of the history books for his discovery. Even if he didn’t actually discover America, it may be [...]

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